Jewelry is an interesting thing when it comes to gathering collateral to market and sell a collection. Making sure to capture the clearest possible shot of each piece is important, obviously. But even more important than that is going beyond to bring its persona to life. Focusing in –on a necklace, ring, bracelet, earrings, etc.– while keeping in mind the inclusion of wardrobe and scenery can be a daunting task.
Lucky for us, we are fortunate enough to have a wonderful network of talented creatives. For this look book we were able to have photographer, Shayna Fontana, behind the lense. Her impressive CV assured us we were in very very good company.
Fontana’s work has appeared in such publications as Instyle, Blackbook, Glamour, Harpers Bazaar, and WWD. Covers include Delight Magazine and JCK Magazine. She has created, designed and photographed catalogs for The Padma Collection jewelry line , as well as independent New York designers MLE Hagen and Nana Fabella and now us, Karlita Designs. Her work has been published on flyers and brochures for events, music tours and other print marketing initiatives serving as examples of her know how with photography, graphic design, and art direction.
We were completely blissed out with her work on this project. This lady has a great eye and you should keep an eye out for what she does next for fashion, film, music, and interiors. Thank you Shayna Fontana!
PS. If you would like to work with us sometime in the future feel free to send us a shout with a link to your work. Looking forward to building….
Photo Courtesy of Shayna Fontana